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Email Marketing Design
While working at the Digital Marketing Coordinator for Thistle Farms in Nashville, TN, my role consisted of all things email marketing and e-commerce. This included copywriting and designing each of our ecommerce emails for Thistle Farms' overall brand, the Café at Thistle Farms, and the shop at Thistle Farms. Our email list was ~100,000 and I averaged $4-25K in sales per email depending on the season.
This website design's special features include custom iconography, photoshoot coordination that developed from a pre-shoot mood board, creative direction, and prop implementation for a well-rounded set of photos for site and advertising use.
Other custom considerations that went into this site design included specialized landing pages that confirmed if site visitors were over 21 and able to purchase alcohol, the ability to search for over 150 stores all accessible on one map, and a new product highlight page to showcase the latest creations and serve as a landing page for advertisement use!
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