Custom Icon Design
Craftsman Residential needed a website that communicated their thoughtful and innovative luxury residential real estate designs. They needed a design that was as sophisticated and elevated as each of their timeless designs, but still felt like home.
This website design's special features include custom iconography, photoshoot coordination that developed from a pre-shoot mood board, creative direction, and prop implementation for a well-rounded set of photos for site and advertising use.
Other custom considerations that went into this site design included detailed galleries that showcased different designs by room and the ability for clients to view blueprints with watermarks for copyright purposes.